Internet marketing is not just about picking up the right words and using them in the correct content at the correct place. It is also about taking care to see what the customers want and what all you can do to achieve the target of attracting the maximum traffic on your website. In fact, using the keyword centric strategy has become a traditional method. One has to rely on many other factors. Right now we are talking about using of how to effectively use open graph search and twitter cards.
More on Open Graph Search and Twitter Cards:
Farming content through multiple traffic sources is a good concept and it leads to the success you want. Keep track of what the different mediums are providing and give your best into it. Through the different mediums, it becomes a socialized content and has more popularity. Though, one has to maintain the online reputation to keep off negative popularity. Also, it acts as an insurance policy. Open graphs Search of Facebook act as Meta Tags are the images with the content. If you have put up the content with Meta tags added to it, it will certainly do better than the simple content that had been put up earlier.
If you are suing WordPress, you just need to install the plugins and it will give you the right direction, whereas, when you have not got the WordPress, you need to do it manually. For performing the action manually, you need to follow certain instructions-
First of all, the og:title- here, you have to type the title you want. This is the pattern – <meta property=”og:title” content=” Merry Christmas “/>
Similarly, you have got the next thing to do,”og:type”. Here you have to fill the type of content you want to describe. For instance, there are categories- “activities” in which you have got sports; “business” in which you have bar, company, hotel, restaurant, cafe; “groups” in which there are sports-league, sports- team, cause; “organizations” where there are band, government, non-profit, school, university; “people” where there are actor, athlete, director, author, musician, politician, public-figure; “places” like city, state, parks, country, landmark; “products and entertainment” which includes a wide variety like album, book, drink, food, game, product, song, movie, TV show; and last but not the least the category of websites.
Then you have got other things to work upon and they are- og:description, og:image; og:url; og-site-name; and fd:admins.
Similarly, the method goes for Twitter cards. You have to follow almost same instructions on twitter but according to Twitter’s rules.